I’m Don Macleay, and I’m running for the Local Station Board on the Rescue Pacifica ticket (see www.rescuepacifica.net for our candidates and platform). Please vote for me and my Rescue-Pacifica running mates!
Northern California needs community-based information as much as ever in the 21st century. What little variety privately-owned media had is now being absorbed into big corporate media, while so-called “public” media has become beholden to large economic interests for funding. Only community media (radio especially) is in a position to bring the public the broad set of programs and reports that the public needs to understand our world.
And the state of our world is a crisis — from the well-known global-warming disaster to the lesser-discussed disasters caused by global capitalism and its accompanying militarism. I want KPFA to be where people in the Bay Area turn to be told the full story of what is going on — locally and around the world.
To do that we need more listeners, more members, and more volunteers.
We need to go outside of our current listener audience, and constantly campaign for new listeners and members wherever the public is receptive. We need to make space at the table for younger people inside our programs and be thinking of renewal and generational handover of the community radio commitment. I see recruiting and promoting youth as a job for each and every program we have on the air. I think that expanding our current listenership should be part and parcel of every action taken by KPFA management. Every time station management acts, we should ask ourselves how it helps us expand the number of people tuning in. Every program should have a public-outreach responsibility.
KPFA has a lot to be proud of and a big base to build from. Given the size and politics of the Bay Area, our ratings are too low. But we have the tools at hand to do something about it, provided that expanding the listener base becomes a top priority.